Although smartphones seem to be everywhere, they’re used by only 27% of all mobile phone users.

Why it’s important

There is huge upside potential in the mobile space: design/development of mobile websites and apps. At the very least, make sure your websites can accommodate smaller size displays and touchscreen user interfaces.

Global smartphone penetration

Source: Mobile Software: The Clash of Ecosystems,, November 2011. Licensed under Creative Commons Attribution 3.0 License