Category

Tech & AI

E-bike pedal assist

Writing with AI is like riding an e-bike

Most arguments about AI writing are stuck on whether to use it. That’s the wrong question. My e-bike has five levels of pedal assist, and they map almost exactly onto how to work with AI — from doing it all yourself to being carried. The real skill isn’t avoiding the motor or surrendering to it. It’s knowing which ride you’re on.

The 2025 Guide: Mastering SEO, AEO, and GEO for maximum online visibility

The 2025 Guide: Mastering SEO, AEO, and GEO for maximum online visibility

Search has evolved. Most brands are optimizing for yesterday’s search while tomorrow’s search is happening right now. While you’re focused on climbing Google rankings, AI engines are deciding who gets cited as the trusted source. This guide breaks down three essential strategies—SEO, AEO, and GEO—and shows you how to use them together to dominate every corner of modern search, from traditional results to AI-powered answers.

CAIO - Chief AI Officer

Firms shouldn’t hide their use of AI: showcase it in job titles

Here’s what’s happening: Some firms are using AI but keeping quiet about it. Ad agencies, law firms, consultancies, accounting practices – they’re all worried clients will think they’re cutting corners. This is backwards. AI isn’t a cost-cutting tool – it’s a competitive advantage. The firms that figure this out first will win.