I’ve been using my Exxon-Mobil Speedpass since they first introduced it in 1997. What is Speedpass? It’s a small RFID (radio-frequency identification) keychain device that makes purchasing gas fast and easy. All you do is wave it in front of the special symbol on a Mobil gas pump and then dispense your fuel. The purchase is automatically charged to a credit card linked to your Speedpass account.

I know Exxon-Mobil gasoline is not any better than their competitors. Nor is it less expensive. Yet I almost always use Mobil’s self-service pumps because Speedpass makes it easier and faster, which is especially important in our cold Buffalo winter!

Bottom line: Through the simple convenience of Speedpass — and with my consent — Exxon Mobil has gained 14+ years of loyalty to their product.