Although smartphones seem to be everywhere, they’re used by only 27% of all mobile phone users.

Why it’s important

There is huge upside potential in the mobile space: design/development of mobile websites and apps. At the very least, make sure your websites can accommodate smaller size displays and touchscreen user interfaces.

Global smartphone penetration

Source: Mobile Software: The Clash of Ecosystems, www.visionmobile.com/Ecosystems, November 2011. Licensed under Creative Commons Attribution 3.0 License

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